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Marketplaces · Amazon

Selling on Amazon Middle East

Amazon.sa and Amazon.ae are the busiest shopping sites in their countries, and 2026 is a great year to join. Start with the beginner's guide, then go deeper.

11 guides
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Amazon · Getting started

How to Sell on Amazon Middle East: A Beginner's Guide

Amazon runs two Gulf stores, Amazon.sa and Amazon.ae, and both are the busiest shopping sites in their countries. Local companies and foreign brands can sell on them. You register, list in Arabic and English, let Amazon deliver with FBA and get paid every 14 days.

14 min read
Read the guide

Getting started

Choose your store, register and claim the launch incentives.

Marketplaces · Amazon

How to Sell on Amazon Saudi Arabia: A Step-by-Step Seller Guide

Amazon.sa is Saudi Arabia's most-visited shopping site, and it's actively recruiting sellers. Saudi businesses register with a CR. Foreign brands register through Amazon Global Selling. Most sellers launch with FBA, Arabic listings and the 2026 ad credit.

14 min read
Marketplaces · Amazon

How to Sell on Amazon UAE: The Amazon.ae Seller Guide

Amazon.ae is the UAE's biggest online store, and it ships to the rest of the GCC. UAE businesses sign up with a mainland or free-zone trade licence. Foreign brands join through Amazon Global Selling. Most sellers launch with FBA for Prime one-day delivery and the 2026 ad credit.

13 min read
Amazon · Incentives

Amazon.sa & Amazon.ae New Seller Incentives 2026: Every Offer Explained

New sellers on Amazon.sa and Amazon.ae get ad credit of up to SAR 3,500 or AED 3,700, a 5% referral fee on their first 100 FBA units, free storage and a 5% brand bonus. Saudi-based sellers also get 30% off referral fees until 31 December 2026, and Chinese sellers get their own package.

10 min read

Fees

What Amazon charges, category by category.

Amazon · Fees

Amazon Middle East Seller Fees: Amazon.sa and Amazon.ae Costs

Selling on Amazon.sa or Amazon.ae costs a referral fee of 3–16% per sale plus a delivery fee, about SAR 10 or AED 10.5 per FBA order. There's no monthly plan fee for now and no closing fee. On a typical product, Amazon keeps about a quarter of the price.

11 min read
Amazon · Fees

Amazon Referral Fees by Category: Amazon.sa and Amazon.ae

Amazon.sa charges referral fees of 3–16% and Amazon.ae 5–16%, depending on the category. Most products pay 10–15%, with a minimum of SAR or AED 1 per item. The fee is a share of the total price the buyer pays, including VAT and any shipping you charge.

10 min read

Fulfilment and delivery

Send stock to FBA or ship orders yourself with Easy Ship.

Marketplaces · Amazon

Amazon FBA Saudi Arabia: Fees, Inbound and Prep Explained

With FBA, you send stock to an Amazon warehouse in Saudi Arabia and Amazon stores, packs, delivers and handles returns. A small parcel costs about SAR 10 per order plus SAR 3 per cubic foot a month in storage, and your listings get the Prime badge. Sellers from abroad need their own importer of record.

11 min read
Marketplaces · Amazon

Amazon FBA UAE: Fees, Dubai Warehouses and How to Start

With Amazon FBA in the UAE, you send stock to Amazon's Dubai warehouses and Amazon stores, packs, delivers in one day and handles returns. A small parcel costs AED 10.50 per order plus AED 2 per cubic foot a month in storage. That's cheaper than Easy Ship, and it earns the Prime badge.

11 min read
Amazon · Easy Ship

Amazon Easy Ship in Saudi Arabia & UAE: Fees, Pickup and When It Pays

With Easy Ship, you keep your stock and pack each order, and Amazon's courier picks it up from you and delivers it. It costs from SAR 19 on Amazon.sa and AED 14 on Amazon.ae per parcel, and buyers can pay cash on delivery. FBA is cheaper for small items, but Easy Ship wins for bulky, slow-selling stock.

9 min read

Growing your sales

Get seen with sponsored ads.

Amazon · Advertising

Amazon Ads in Saudi Arabia and the UAE: A GCC Seller's Guide

Amazon Ads lets you pay per click to put your products at the top of Amazon.sa and Amazon.ae search. Sellers report CPCs of about SAR/AED 1–4, and Amazon suggests starting at about AED 40 a day per campaign. Expect 40%+ ACoS in month one, falling to 15–20% after about 90 days of tuning.

12 min read

Amazon vs other channels

Compare Amazon with noon and your own Shopify store.

Marketplaces · noon

Noon vs Amazon Middle East: Which Marketplace Should You Sell On?

Two big Gulf marketplaces, both hungry for new sellers. Amazon brings the most traffic. noon brings cheaper clicks and a loyal local audience. Here's how to pick your first.

16 min read
Marketplaces · Amazon

Amazon vs Shopify in the GCC: Where Should You Sell First?

Amazon brings ready-to-buy shoppers, delivery and payments on day one. Shopify gives you your own brand, customer data and cheaper repeat orders. Most Gulf sellers start on Amazon for quick sales and add a Shopify store to build the brand.

13 min read