Noon Ads Guide: Costs, Bidding and Your First Campaign

Noon ads puts your products at the top of noon's search results, and it's one of the cheapest ways to buy sales in the Gulf.

Clicks often cost less than a riyal. Auctions are less crowded than on Amazon. And a new listing with a small ad budget can reach page one within weeks.

Below you'll learn how noon ads works, what sellers really pay, how to launch your first campaign and how to work out the most you can bid without losing money.

What is noon ads?

Noon ads is noon's self-serve advertising platform. You run it from Ad Manager, which links to your Seller Lab account, and you only pay when your ad gets results.

There are three ad formats:

	Product Ads	Brand Ads	Display Ads
What it shows	One product, styled like a normal listing	Your logo, a headline and up to 3 products	Banners on noon's pages
Where it appears	Search results and category pages	Top of search results	Home, category and product pages
You pay	Per click (CPC)	Per click (CPC)	Per 1,000 views (CPM)
Best for	Getting sales, every seller	Brands with a range	Big launches and awareness
Start here?		Once you have 3+ strong products

Product Ads do most of the work. They look like normal listings with a small "sponsored" tag, so shoppers click them as they would any result.

Brand Ads cost a little more per click but catch the eye. Sellers report about 40% higher click-through rates and about 20% higher CPCs than Product Ads.

Start with Product Ads on your best 5–10 products. Add Brand Ads once those are selling.

How does the noon ads auction work?

Every time a shopper searches, noon runs an auction for the ad spots. The highest bids win, and noon's ranking also looks at how relevant and attractive your product is.

Noon uses a first-price auction. That means you pay exactly what you bid when you win, not a cent less. So don't bid "high to be safe": every extra fils comes out of your margin.

Here's how the main controls work:

• Recommended bid. Ad Manager suggests a bid at the 70th percentile of recent winning bids. It also shows a range from the median to the 90th percentile, updated daily.
• Keyword and category targeting. You bid on search terms or on whole categories. Auto campaigns pick the terms for you.
• Placement boost. You can raise bids for the top of search results by up to 900%.
• Dynamic bidding. In auto campaigns, noon can raise your bid up to 2x when a click is likely to convert.
• Daily budget. It's an average. Noon can spend up to 2x on a busy day, and it evens out over the month.

The catch? A high bid won't save a weak offer.

Agencies say noon heavily favours fast delivery and a sharp price. So an FBN (Fulfilled by noon) listing with the noon Express badge often beats a higher bid on a slower one.

Get your stock into FBN before you scale ads. Our FBN vs FBP comparison explains the trade-offs.

How much do noon ads cost?

Most sellers pay well under SAR/AED 1 a click. Noon's own guide says bids typically range from 0.5 to 10 in local currency, depending on the category.

Here's what sellers and agencies report:

For a first month, plan about AED/SAR 1,500–3,000. That's roughly 50–100 a day, enough to learn which keywords sell.

Your 500 new-advertiser credits cover the first few days, and noon runs a chance to win up to USD 1,000 more.

How do you pay for noon ads?

You don't need a card on file. Noon takes your ad spend out of your weekly payout, and it shows on the same Wednesday statement as your sales.

Your spending limit starts low and rises as you clear invoices.

How to launch your first noon ads campaign

Your first campaign should be simple: one auto campaign on your best products, a low bid and a fixed review date.

1

Get the listing ready

Arabic and English title, 3+ white-background images, stock in FBN and a competitive price. Ads amplify a good listing; they can't fix a weak one.

2

Open Ad Manager

Go to noon ads from Seller Lab and choose a Product Ads campaign for the store you sell in.

3

Pick 5–10 products

Choose your best sellers or best margins in one category, so bids and results are comparable.

4

Choose auto targeting

Let noon match your products to search terms. You'll mine those terms later.

5

Set a low bid and budget

Start near the median of the recommended range, with about AED/SAR 50 a day. New products can go 20% above the category average to get seen.

6

Wait 10–15 days, then review

Noon recommends reviewing auto campaigns after 10–15 days. Move winning terms to manual campaigns and add losers as negative keywords.

Want more sales from the same budget? Strong titles and images lift your click-through rate, and our noon listing optimization guide shows how.

How to structure your noon ads campaigns

Give each campaign one job. That makes it easy to see what's working and where the money goes.

Most sellers build up to four campaign types:

1. Discovery (auto). Low bids, all your products. Its job is finding search terms.
2. Performance (manual, exact keywords). The terms that already sell, at higher bids. This is where most of your budget should end up.
3. Brand defence. Bids on your own brand name, so rivals can't take those clicks. These clicks are usually cheap.
4. Launch. New products for 2–4 weeks, with a higher target ACoS so they gather sales and reviews.

Name every campaign the same way, for example "KSA | Home | Coffee sets | Manual exact". You'll thank yourself in Ramadan when you have twenty of them.

A few rules keep the structure clean:

• Group by category and price. A SAR 30 item and a SAR 400 item can't share a sensible bid.
• Separate Arabic and English keywords. They convert differently, so bid on them separately.
• Fewer, better-funded campaigns. Ten campaigns at AED 10 a day learn nothing.

Running Amazon ads too? Don't copy the structure over one to one. Noon's formats and auction differ, and our Amazon ads guide for the GCC covers that side.

ACoS maths: what can you afford to bid?

ACoS (advertising cost of sale) is ad spend divided by the sales those ads bring. ROAS (return on ad spend) is the same thing flipped: sales divided by ad spend. An ACoS of 25% equals a ROAS of 4x.

Your break-even ACoS is your profit per sale before ads, as a share of the price. Go above it and every ad sale loses money.

Worked example: a SAR 115 kitchen gadget on noon Saudi

Say you sell a kitchen gadget for SAR 115 including VAT. It weighs 0.7 kg, sits in FBN and costs you SAR 30 landed in Saudi Arabia.

Divide that profit by the price and your break-even ACoS is about 38%. That's a break-even ROAS of about 2.7x.

Now turn that into a bid. Say 2% of clicks become orders, which is normal for home products. That means 50 clicks per sale.

Divide your profit by 50, and the most you can pay is about SAR 0.87 a click.

At the typical home CPC of SAR 0.40, here's what happens:

A sensible target is around 25% ACoS for proven products. That caps your bid near SAR 0.58 and still leaves real profit.

1% conversion

0.43 SAR

2% conversion

0.87 SAR

3% conversion

1.3 SAR

MiddleEastEcom worked example on the noon KSA rate card, 10 Sep 2026

See how conversion rate moves the ceiling? Better photos and an Arabic title that lift conversion from 2% to 3% raise your affordable bid by half.

Watch TACoS (total ACoS) too. It's ad spend divided by all sales, including organic ones.

It shows whether ads are lifting your whole store. In one UAE agency's 90-day test, a noon product ran a TACoS of 16.8%.

Find your own profit before ads

Enter your price, category, parcel size and product cost. Divide the profit it shows by your price, and you have your break-even ACoS before storage.

Every category rate is in our guide to noon seller fees.

What do good noon ads results look like?

Judge a campaign against these ranges, not against a gut feeling.

Proof that it works? A Shenzhen earbuds seller lifted ROI from 1.8x to 4.2x after reworking its keywords and bids.

Bidding for Ramadan and Yellow Friday

Ramadan and Yellow Friday are the two moments when noon ads pay most. Traffic jumps, shoppers are ready to buy, and agencies say sale events can bring 30–40% of a seller's year.

Noon's orders grew 45% in Ramadan 2026. Plan ad budgets of 3–5x your normal daily spend for the peak days.

A few bidding habits help in peak weeks:

• Keep budgets alive into the night. Saudi shopping peaks around 8–11pm in normal months. In Ramadan it moves later, often to 10pm–1am after taraweeh prayers.
• Pair ads with deals. A deal price lifts conversion, which makes every click cheaper per sale.
• Wind down within 48 hours. Bring bids back to normal after the event, or you'll pay peak prices for post-sale browsers.

Plan the whole season with our Ramadan marketing guide.

Notes for Saudi sellers

• Arabic first. Long-tail Arabic keywords are the cheapest clicks on noon KSA and convert about 25% better than broad head terms, sellers report.
• Saudi National Day (23 Sep) is the second-biggest Saudi promo after Yellow Friday. Treat it as a mini peak with its own budget.
• Price incl. VAT. Saudi shelf prices include 15% VAT, so take VAT out before you work out your break-even ACoS, as in the example above.

Setup details for the Saudi store are in selling on noon Saudi Arabia.

Notes for Chinese sellers

• Localisation drives ROAS. Sellers who run below 2x ROAS usually have weak Arabic keywords and machine-translated titles. Fix those before raising bids.
• Evening peaks. Gulf shoppers buy late, so check that budgets don't run out during China's working day.
• Start new products 20% above the category average bid. That's how top sellers get early impressions, then they lower bids once sales arrive.

Notes for brands already on Amazon

• Same returns, more profit. One UAE agency ran the same product on both for 90 days: ROAS was 3.93x on noon and 4.03x on Amazon, but contribution margin was 27.7% on noon versus 1.7% on Amazon, thanks to lower fees.
• Fewer formats. Noon has no DSP or Amazon Marketing Cloud equivalent, so most of your effort goes into search ads and deals.
• Send outside traffic. Noon's External Ads Tracker lets you measure sales from Google, Meta or TikTok ads that point to your noon listings.

The full side-by-side is in our noon vs Amazon comparison.

Get help with noon ads

Many sellers hand ads to a specialist for the first few months, then take them back in-house. These agencies were independently researched. Compare more in our directory of noon and Amazon marketplace agencies, or browse every guide on the noon seller hub.