How to Sell on noon: The Complete Beginner's Guide

Noon is the Gulf's own online marketplace. Millions of shoppers in Saudi Arabia and the UAE open the app every month, and it's actively recruiting new sellers.

Selling there is simpler than most people expect. You register a business, list your products, let noon store and deliver them, and get paid every week.

Signing up is free, and you don't need a Gulf company either.

Below, you'll go from zero to your first payout in seven steps, with a real fee example on noon's latest rate cards.

What is noon?

Noon is a Middle East marketplace that launched in 2017. It was founded by Mohamed Alabbar, the Dubai businessman behind Emaar, with Saudi Arabia's Public Investment Fund (PIF) as co-owner.

It's run from Dubai and Riyadh, and it feels local. The app is fully bilingual, the deals follow the Gulf calendar, and shoppers see it as a home-grown brand.

Today noon has seller stores in the UAE, Saudi Arabia and Egypt, and it ships to more Gulf countries.

Like Amazon, noon is a marketplace. Thousands of independent sellers list products on shared product pages, and noon handles checkout, payments and (if you want) delivery. It's Amazon's main local rival, and our noon vs Amazon comparison shows where each one wins.

Why do sellers choose noon?

Noon gives you a big, young audience without Amazon-level competition. Here's what sellers like most:

• Shoppers who are ready to buy. Gulf shoppers are young, well-off and buy almost everything on their phones.
• A market that keeps growing. Saudi delivery-app orders grew 60% in a year, passing 124 million a quarter.
• Less crowded categories. Sellers and agencies report fewer sellers per category than on Amazon, so a good new listing can reach page one within weeks.
• A fair start for new listings. Noon hides sales counts and doesn't gate traffic on reviews, so you don't need hundreds of ratings to be found.
• Cheap ads. Sellers report clicks on long-tail Arabic keywords at SAR 0.3–0.5.
• Fast cash flow. Weekly payouts keep your money working.
• Big seasonal peaks. Ramadan, national days and noon's Yellow Friday sale in November bring huge traffic.

Sound good? Here's what you need before you open an account.

What do you need to sell on noon?

You need a registered business, a VAT number where the country requires it, an ID and a business bank account. You don't need a warehouse, and you don't need to live in the Gulf.

Noon has four routes in, and our noon seller registration guide covers each one document by document. Find yours in the table:

A CR (commercial registration) is your Saudi business licence. Whichever route you take, a few rules apply to everyone:

• Your licence must cover trading. Sales, trading, manufacturing or wholesale activities work. Service-only licences are rejected.
• It must be valid for at least 30 more days when you apply.
• The ID must match the licence. If someone else runs the account, add a Power of Attorney.
• The bank account must be in the company's name. Personal accounts are rejected.

No licence yet? A UAE free-zone e-commerce licence is the usual quick route, and a Saudi CR for a sole establishment is issued online.

Step 1: Pick your first store

Start with one store and do it well, then add the other country later from the same account.

Here's how the two big stores compare for a beginner:

• Saudi Arabia has the biggest audience in the Gulf. You'll need a Saudi VAT number from day one, and many products need a SABER certificate.
• The UAE is quicker to set up. Small sellers below the VAT threshold can register without VAT, and a UAE store can later sell into Saudi Arabia through Global Store.

Not sure? Start where your company is. Saudi-based sellers can follow selling on noon Saudi Arabia, while UAE companies and everyone else can start with selling on noon UAE.

Step 2: Register in Seller Lab

Seller Lab is noon's seller dashboard. You'll manage listings, stock, ads and payouts there, and it works in English.

Registration takes about an hour if your documents are ready:

1. Go to sell.noon.com, choose Register Now and verify your email and phone with one-time codes. Use a number with WhatsApp; any country's number works.
2. Choose Start Selling, pick your country and enter your store name in English and Arabic. Brand names can't be used as store names.
3. Create your legal entity. Upload your licence as a PDF, add your VAT details, the ID and your bank details.
4. Wait for the eligibility review. Noon aims to finish within 24–48 working hours, though sellers often allow about a week.
5. Link the approved entity to your store under Store Management, then sign noon's terms digitally.

Rejected? Noon shows the reason in your Setup Guide, and you fix it with the Fix Issue button and resubmit.

Step 3: List your products in English and Arabic

A listing on noon is a product page. If your product already exists on noon, you add your offer to that page; if not, you create a new one.

English content is mandatory to go live in Saudi Arabia and the UAE. Arabic is optional on paper, but don't skip it. Noon doesn't translate for you, and English-only listings may not show on the Arabic site, which is where many Gulf shoppers search.

Get these basics right:

• Title. Key feature, product type, model and colour, in 20–160 characters. Leave the brand out, because it has its own field.
• Images. At least three JPEGs, 660 px wide or more. The main image needs a pure white background.
• Bullets and description. Up to five short bullets, then a description. No links, prices or emojis.
• Attributes. Fill every mandatory field, plus as many optional ones as you can. They feed noon's filters and content score.

Each new listing passes a quality check, which takes 2–3 business days. Our noon listing optimization guide shows how to write titles that rank.

Step 4: Choose FBN or FBP

There are two ways to get orders to customers:

• FBN (Fulfilled by noon). You send stock to noon's warehouse, and noon stores it, packs and delivers each order and handles returns. Your listings get the noon Express badge.
• FBP (Fulfilled by Partner). You keep the stock and pack each order, then noon collects it or you drop it off. Bulky items can use Direct Delivery with your own drivers.

For most beginners, FBN is the better start. Noon says FBN listings convert about 60% better, and most big deals favour FBN stock. You also skip the daily packing and the strict FBP shipping deadlines.

FBP makes sense for bulky goods, wide catalogues or products you're still testing. You can run both, but you must keep separate stock for each.

Our FBN vs FBP comparison shows which one is cheaper for your product size.

Step 5: Price your products for noon's fees

Noon has no sign-up fee and no monthly subscription. You pay only when you sell or store stock:

Electronics pay less commission, and fashion pays much more. Storage went up on 1 October 2026, so keep slow stock out of noon's warehouse.

Worked example: a SAR 89 coffee set on noon Saudi

Let's price a ceramic Arabic coffee set on the Saudi rate card. It sells for SAR 89 including VAT, weighs 0.8 kg and noon stores and ships it.

Say the set costs you SAR 22 landed in Saudi Arabia, and ads cost SAR 8 per sale. You'd still make about SAR 24 per set, or 27% of the shelf price.

Noon also adds 15% VAT on its fees. You reclaim it in your VAT return, so it doesn't change your margin.

Notice how the flat FBN fee bites on a cheap item? It's 11% of this price, but only 4% of a SAR 250 product. That's why products under about SAR 50 rarely work on FBN unless you bundle them.

Run your own numbers

Enter your price, category and size, and the calculator applies noon's current rate card.

Every category and size tier is in our guide to noon seller fees.

Step 6: Get your first sales and reviews

Good listings, FBN stock and a small ads budget are the fastest route to first orders. Most sellers who do all three see sales within the first few weeks.

Here's what works for a new store:

• Run ads from day one. New listings rarely take off on organic search alone, so set up your first noon ads campaign straight away. Agencies suggest starting at about AED/SAR 50 a day, and new advertisers get 500 ad credits.
• Price sharply. Several sellers can offer the same product, and a good price plus FBN wins you the Buy Box (the main "Add to cart" spot).
• Join deals. Seller Lab lets you run price-drop deals, promo codes and Mega Deals. Deals are booked up to 30 days ahead, so submit Yellow Friday deals now for late November.
• Earn ratings the honest way. Reviews follow sales. Fast delivery, accurate photos and careful packaging are what keep your rating high.

Ratings matter beyond the stars. Noon picks products for Supermall, its 45–90 minute delivery program, based on sales, rating and return rate.

Step 7: Get paid

Noon pays weekly: it creates a statement every Wednesday, covering delivered orders minus returns, and pays it the following Thursday.

Your balance decides when the money moves:

• AED/SAR 1,000 or more: paid every week.
• AED/SAR 50 to 1,000: rolled over and paid once a month.
• AED/SAR 50 or less: held until your balance grows.

A local bank transfer arrives in 1–2 business days, and international transfers take 3–5.

Spot a mistake on a statement? Raise it within 15 days, with the order numbers. The noon payouts guide explains each line of your statement.

Common beginner mistakes on noon

Most new sellers trip over the same few things. Avoid these and you're ahead of the pack:

1. Listing 200 products on day one. You spread your ads budget thin and learn nothing, so start with your best 10–20.
2. Skipping Arabic. English-only listings miss a big share of searches.
3. Pricing before counting fees. Add commission, FBN, VAT and ads before you order stock, not after.
4. Sending slow stock to FBN. Storage adds up, and stock held over a year costs SAR/AED 25 per cubic foot.
5. Getting the legal name or store currency wrong. You can't change them later, so check them before you submit.
6. Forgetting certificates. Many products need SABER in Saudi Arabia. Check the SABER rules for your product before you ship.
7. Ignoring returns. Customers can return most items within about 14–15 days. Clear photos and honest descriptions keep that rate low, and our guide to noon returns shows how to protect your margin.

Your noon launch checklist

Tick these off before your first listing goes live:

Notes for Chinese sellers

Noon Global Shipping (NGS) is the easiest way in, because you need only a Chinese business licence, with no Gulf company or VAT.

• How it works. You drop orders at noon's Shenzhen hub. Noon handles freight, customs, duties, VAT and delivery across all six GCC countries.
• Pricing. You set a USD transfer price per unit and receive exactly that after delivery. Noon sets the shopper price.
• Payouts. By bank transfer, Payoneer, LianLian, WorldFirst or PingPong.
• Room to grow. Chinese sellers are under 10% of sellers on noon, and noon now runs recruitment events in Guangzhou, Hangzhou and Shenzhen.

The onboarding steps are in our noon Global Shipping guide.

Notes for foreign brands

US, European, Indian and other foreign companies can register as international sellers in Saudi Arabia or the UAE. Egypt is open to local companies only.

You'll need your home-country licence and a VAT certificate in the country you sell to. Noon asks for it at registration, and Saudi Arabia has no minimum threshold for non-residents. Payouts go through Payoneer or LianLian.

To send stock into FBN, most foreign brands also work with an importer of record (IOR), a local company that clears goods through customs in its name. See selling on noon as a foreign company for the full setup.

Get help selling on noon

Many brands hand listings, ads and stock planning to a specialist in the first few months. Compare options in our directory of noon and Amazon marketplace agencies, or browse every noon guide on the noon seller hub.